Banner ads that Obama can believe in

Background

I was contacted by Andrew Bleeker of the Obama design team on July 4th, 2008. “Love your work… How about changing the world?” It sounded like a plan to me. My first set of banners raised the click-through rate on image ads by 33% and donations from image ads by 20%. My creative that followed led to an incremental 3% increase in donation rates.

Select an image below to get the story on each of the Obama banner ad designs:

All of the banners I designed were for the National Campaign and appeared on well-respected sites such as CNN, The Washington Post, AOL, The New York Times, Newsweek, Politico, The Huffington Post, and more.

The Obama Design Experience

I’ve created banners for everything from local Fish Stores to Fortune 500 Companies, from homemakers selling homemade cigars to Honda selling Civics. It never really occurred to me that making banner ads all day could eventually help sell a president to the United States. But here we are.

For the Obama campaign, I worked under the best creative conditions possible. It was a perfectly-defined (yet malleable) brand, and my direct contacts were open-minded–and fast with feedback. It was an honor to work with such great people.

While working with the online campaign

• I also worked with the campaign on developing and designing print materials for presentation to focus groups, along with materials for bus ads.
• I got to know who the Vice President was going to be before the media got it…
• …but only because I got a call to work on some in-house announcement banners they needed at midnight.
• I got to work every weekend for 4 months for a good cause and had a great experience.