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Banner design 9: Flash version

Banner design 9: Sandwich version

Banner design 9: Static version

obama_design_9_300x250

Vote on Your Lunch Hour

Available statistics/information

This “lunch hour” banner design was the Obama campaign’s best-performing early-vote creative, outperforming the others by 30% in terms of lookup conversions.

Play

Roll-over the flash banners for either a lunchbox or “Vote” sandwich. Yum!

Notes

The campaign didn’t even blink when I told them about the lunchbox concept but the sandwich that appears on some of the sizes raised eyebrows… “Let’s give it a shot. Just make sure its a very American sandwich.”

I promise that there is no arugula on that sandwich.

I was shocked to see that there weren’t any worthwhile vector stock images of lunchboxes at istock, so I drew that one. If you’re putting this Obama lunchbox design on your own lunchbox please send me a sample. I have sandwiches waiting.

Date completed

October 15th, 2008

Messaging

• Have you voted yet?
• Vote for Barack Obama on your lunch hour
• Find your early voting location
• Vote Today

Sizes

300×250 (shown) 160×600, 120×600, 728×90


Banners by Al Designs, a banner ad
specialist for the Obama '08 design team.

Al Rotches
Interactive Creative Director
email@aldesigns.com
Call: 212-537-6261
Free: 866-573-9793
129 West 27th Street NYC

Checkout my designs for:
Barack Obama, Harry Winston, Toshiba,
Honda, Harper's Magazine and more.
» portfolio

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